Increasing Demand For Your Products + Tips to Boost Sales

Optimize Product Descriptions

Optimizing your product descriptions is the first step to creating demand for your products. It will not only improve your search engine rankings, but it will also help sway and attract customers to your products. A well-written and detailed product description is like a well-edited movie trailer. 

When done right customers will understand everything they need to know about the products and will pique their interest and desire to purchase. But unlike a good movie trailer, you should lay out everything the customer needs to know about the product, especially the unique selling points. 

Also, consider how well your descriptions can be scanned. What I mean by this is, to put yourself in the shoes of a customer in a rush. How well can you understand the product, its features, and unique selling point(s) with a quick scan of the page? Let’s be honest, even when customers aren’t in a hurry they often won’t fully read descriptions so make it as easy as possible for them to understand and digest the information to know whether the product is right for them.

Additionally, let’s not forget to highlight any special promotions or discounts in your descriptions. These elements can create a sense of urgency and excitement, encouraging customers to purchase sooner rather than later. By creating this sense of value and scarcity you can drive conversions more effectively and boost sales for your products. 

Enhance Product Imagery

In the same vein as product descriptions, improving your product image is essential for attracting customers.

If your brand relies heavily on showing off your products it is in your best interest to invest in professional product photography or appealing graphics to showcase your products. Take a fashion brand for instance, if your images don’t showcase the main piece in the best lighting or are unflattering to the model it’s less likely to sell.

You want to create images and graphics that allow the customer to imagine themselves with the product. So, don’t be afraid to use multiple angles and zoom options to give them as detailed a view as possible. Some of your products may also benefit from lifestyle images that show how people interact with them in the real world. 

For example, Weber does a phenomenal job at showcasing their grills in a way that highlights the product’s looks and gets the customer thinking about what they can make on it (or maybe that’s just me). The images are vibrant and alive and give you almost a full view of what to expect when you purchase them. 

In addition to high-quality images, consider creating product videos to showcase your products in action. Videos offer more dynamic and engaging experiences and allow customers to understand the functions of the products or how other customers use them (more on that later). When you're an online retailer, it can be difficult to sell certain products, because they aren’t as easy to understand through a screen. But by using better images and the occasional video you can bridge that gap and instill confidence in your customers that ultimately leads to increased sales.

Offer Discounts and Promotions

Discounts and promotions are a proven method of creating and increasing demand. Everyone loves a good deal, and offering limited-time discounts or special offers can be just what you need to encourage a purchase. 

The great thing about discounts is that you can apply them to virtually anything like discounts for new customers, bulk orders, seasonal sales, bundles, specific threshold amounts, and the list goes on. Not only is this a good tactic to encourage repeat purchases, but it attracts the attention of new customers as well. 

This strategy goes hand and hand with creating a sense of urgency we mentioned earlier. By using phrases like “Limited time offer” or “While supplies last” you can effectively create a fear of missing out (FOMO) that prompts costumes to take action ASAP to lock in that lower price. 

Loyalty programs are another aspect of this strategy that rewards customers for each purchase. Each point adds up and can be redeemed for discounts or free products. This encourages repeat business and fosters a sense of appreciation and value among your customers.

Improve SEO

Ranking high in search engines does wonders for driving organic traffic and increasing demand. 

Optimizing your website for search engines makes your products more visible to potential customers. This means you have to research which keywords your customers are searching for and identify phrases they may use in combination with those keywords. Then you can tailor your product titles, meta descriptions, and content to rank higher on relevant searches. 

This strategy can significantly boost your visibility on search engines like Google, ultimately leading to more traffic and potential customers. 

Implement Social Proof

Trust is a valuable commodity on the internet these days, and social proof is a powerful tool that can help you increase trust with your customers and the demand for your products. People are more likely to trust the opinions and experiences of others, so showcasing positive reviews, testimonials, or case studies can help build trust and confidence in your products and brand.

However, you can’t be passive about it. Encourage satisfied customers to leave reviews or testimonials on your website, or third-party review platforms. You can also leverage social media content by sharing user-generated content (UGC) or creating engaging posts highlighting positive customer experiences. As a whole, this will fill the gap between your product descriptions and images and the end user experience.

You can leverage various forms of social proof, such as influencer endorsements, celebrity testimonials, product reviews, skits, and more. But do your research beforehand. Some forms of social proof and content creators work better than others. So, look into the content and the creators your customers engage with the most and use that on your site. 

Expand Marketing Channels

Just like you wouldn’t put all your eggs in one basket, don’t limit your marketing efforts to just one channel. Ideally, you want to diversify your channels so that you can reach as many potential customers as possible because let’s face it most consumers under 35 aren’t checking their emails daily. 

Consider leveraging various channels like social media, email marketing, influencer partnerships, and content marketing. The idea is to go where your customers are. It is also important to keep in mind that each channel has its strengths, weaknesses, and audience. So while it is true that expanding your strategies to include these channels can increase your awareness and visibility, you don’t want to wear yourself too thin by using too many channels.

When it comes to social media platforms, it’s important to understand the demographics and user behavior. For example, Instagram is popular among younger users and is a highly visual medium, making it ideal for fashion or decor brands. On the other hand, LinkedIn is more business-oriented and has more professional audiences, more suited for B2B brands. 

Overall, diversifying your promotional efforts can expand your reach into need segments of the market, increasing both brand awareness and product demand.

Invest in Content Marketing

Content marketing is one of those hidden gems, constantly overshadowed by email marketing but just as effective. 

Content marketing involves creating and distributing valuable, relevant, consistent content to attract and engage a target audience. Put simply, it’s when a brand acts as a content creator. By investing in content marketing, you can establish yourself as an authority in your industry, attracting new customers and increasing your reach. 

This content can come in many forms:

• Blogs/Guides
• Videos
• Podcasts
• UGC
• Tips and Tricks
• Skits

In addition to reaching new customers, content marketing allows you to build a community around your brand. And engaging with your audience through your content fosters a sense of belonging and loyalty. This loyal following can translate into repeat customers and a big boost to your sales. 

Investing in content marketing also has the added benefit of having a long-term impact on SEO. Through consistent high-quality content that includes keywords/phrases, you can improve your website’s ranking on results pages. 

Leverage Remarketing

Remarketing allows you to target previous visitors to your site with more personalized ads. This keeps you on the top of their mind and reminds potential customers about your products. You can create demand and increase the likelihood they will return to purchase if they see your ads enough.

Platforms like Google Ads or Facebook Ads are great tools for setting up remarketing campaigns. If you show personalized ads to people who have viewed specific pages or added items to a cart but never completed a purchase, you can reignite their interest and drive them back to your site.

The key to successfully re-engaging these customers is segmentation. By dividing your website visitors into categories based on behavior, you can create ads that are tailored specifically for that segment. For example, you can create a segment for visitors who abandoned their carts and another for those who browsed product pages. Tailoring your ads in this way greatly improves the odds of conversion and makes the ads more impactful and less generic. 

Enhancing Customer Experience to Drive Sales

The customer experience also plays a crucial role in creating and increasing demand for your products. A good customer journey and seamless shopping experience can significantly impact your sales.

With today’s fast-paced consumerism having a site that is user-friendly and easy to navigate both on mobile and desktop is crucial to making the sale. No one wants to wait around for an unoptimized checkout system to process their information. When developing or updating your website, each customer touchpoint should be frictionless and made as simple as possible for customers to go from point A to checkout. 

For the best customer experience consider offering various payment options, clear and transparent shipping and return policies, live chat/chatbot for assistance, and personalization. Prioritizing how the customers engage with your website shows them that you value their time and their business. So, utilize that customer data and analytics to show them that they are the centerpiece of your site with responsive, intuitive designs and personalized recommendations that resonate with them.

You want them to leave excited about the products they bought, not disappointed or frustrated because your site was clunky and slow

Final Thoughts

Creating and increasing demand for your products requires a multifaceted approach. Optimizing product pages, offering discounts and promotions, content marketing, and improving SEO are just some of the many strategies to attract customers and boost sales.

But it’s not always about how many customers you attract if you can’t keep your current customers returning. This is why implementing social proof, expanding marketing channels, content marketing, remarketing, and enhancing your customer experience are key to getting the most out of your current traffic and customer base. Consistent improvements keep businesses moving forward.

By employing these tactics, you can create and increase demand for your products while also driving sales, and achieving long-term business growth. Remember that each business is unique, so experiment with your strategies, iterate, and find what works before your products and your customers.