Bloomist boosts revenue by 20% after resolving stockouts with Genie

“I’m short on time, so it was very common with our catalog and array of suppliers that something may have just stocked out or I’ve missed it in the order. This would create issues and revenue leakage that were a nightmare to track down before Genie.” – Mike Zung, Founder at Bloomist

About 

Bloomist is a DTC home goods brand inspired by nature. Dedicated to helping customers “make nature home,” Bloomist curates eco-friendly products and green home accessories from ethical factories and artisan makers around the world. 

Challenge 

Bloomist hoped to avoid losing revenue to preventable stockouts 

With an impressive catalog of over 675 products, Bloomlist experienced unprecedented business growth. However, ensuring timely restocks across its 103 suppliers proved to be a significant challenge.

Bloomist knew frequent stockouts hurt cash flow (and sales), but its Shopify reports provided limited visibility into inventory data. The brand needed granular, real-time inventory insights to:

• Identify and resolve inventory shortages that could be hurting its revenue
• Ensure proactive inventory management and stable cash on hand

When they heard about Genie’s intuitive day-to-day inventory analysis and powerful reporting, they realized they’d finally found the tool they needed to resolve potential revenue leaks and optimize their inventory levels.

Solution

Genie helps Bloomist resolve stockouts and proactively manage inventory 

Once Bloomist onboarded Genie, they could finally see which products were out of stock, overstocked, or running low. Genie’s actionable dashboard and sales reports also provided insights on Bloomist’s stockout value, on-hand inventory, and daily product sales.  

This detailed data helped Bloomist identify all stockouts and respective revenue losses, as well as their most and least profitable products. Thanks to Genie’s purchase order management system, Bloomist also created inventory orders with the right unit amount for every product. 

The best part? With deep visibility across their sales performance, Bloomist accurately forecasts demand, ensuring optimal stock levels and healthy cash flow at all times.

“Every month, we allocate a percentage of our revenue to reorder new inventory, and Genie makes it super easy to identify the items that would be most impactful to invest our working capital in. This allows me to create reorders that I feel confident will help grow my business.”

Results 

Bloomist uncovers 20% in lost revenue with Genie

Since partnering with Genie, the Bloomist team has virtually eliminated stockouts, leading to a substantial increase in revenue. 

Thanks to Genie’s powerful day-to-day analysis, Bloomist can easily pinpoint the inventory status for every product, enabling proactive restocks and data visibility.

Here’s a snapshot of their performance since the beginning of our partnership:

• 20% revenue lift after restocking
  

“Genie has allowed me to limit the amount of time I spend on inventory analysis and figuring out what to reorder, while also maximizing how I deploy my working capital to grow my business. It’s like having my own in-house inventory specialist, ensuring I’m making the right decisions.” 

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